
Presented by Portland Cocktail Week and Sponsored by Altos Tequila
The Tahona Society Sustainable
Entrepreneurship Cohort
THE COHORT
Portland Cocktail Week and Altos Tequila invite you to apply for the next round of the The Tahona Society Sustainable Entrepreneurship digital cohort. This six-week program is designed to equip you with the tools that will prepare you to run or support a sustainable business and give you a leg up when you apply for The Tahona Society $50,000 Grant later this year.
APPLICATIONS CLOSED JANUARY 27
PUBLIC CLASSES,
PRIVATE SESSIONS
Over the six weeks of this program, some of the brightest minds in the sustainability and entrepreneurship space, both in the hospitality industry and beyond, will guide you through modules focused on how to create a business model that is fiscally responsible, serves your community, and cares for the planet. These virtual sessions will be led by our expert partners in the business sector, Shark Tank Mexico judges, former Tahona Society finalists, and the Co-Founder of Altos Tequila, Dre Masso.
Each Monday and Tuesday, we will dive into all aspects of sustainable entrepreneurship. From designing a sustainable business and selecting the right type of entity for you to fundraising and innovating for the future, this program will cover it all. You will then use what you learned to create a pitch for your sustainable business idea that will serve as your final exam.

THE SCHEDULE
WEEK 1
Tuesday, February 11th
2 pm-4 pm ET
New Program Mixer
- - - - -
WEEK 2
Monday, February 17th
2 pm - 3:30 pm ET
Exploring Altos Tequila: Production, Sustainability, and Tasting Experience with
DRE MASSO
Co-creator of Altos Tequila
JENN OAKLEY
Brand Ambassador - Agaves, Pernod Ricard
Tuesday, February 18th
2 pm - 3:30 pm ET
Untangling Sustainability: Exploring the Essence of Sustainable Business with
MARIJOSE REGULES
Sustainability & Responsibility Manager, Pernod Ricard
- - - - -
WEEK 3
Monday, February 24th
2 pm - 3:30 pm ET
Pouring Positivity. Transforming the Bar Scene with Impactful Initiatives with
DRE MASSO
Co-creator of Altos Tequila
JENNY TEASDALE
Director (Green Apple), Head of Impact and Sustainability (Blue Apple)
CARLOS RAMIREZ
Global Director Advocacy & PR, Pernod Ricard
VALERIE KRAMIS HOLLANDS
Strategy Design Director, Agenda28
Tuesday, February 25th
2 pm - 3:30 pm ET
Sustainable Business Models: Cultivating Profitable Ventures for People and Planet with
VALERIE KRAMIS HOLLANDS
Strategy Design Director, Agenda28
- - - - -
WEEK 4
Monday, March 3rd
2 pm - 3:30 pm ET
Designing a Sustainable Business with
VALERIE KRAMIS HOLLANDS
Strategy Design Director, Agenda28
Tuesday, March 4th
2 pm - 3:30 pm ET
Navigating Legal Landscapes: Essential Considerations for New Businesses with
JOHN B. REYNA J.D., LL.M
Managing Attorney, Texas Hospitality and Non-profit Law Center, PLLC
- - - - -
WEEK 5
Monday, March 10th
2 pm - 3:30 pm ET
Industry Lifestyle Sustainability with
ALEX JUMP
Director of Operations, Focus on Health
SHANNON MICHELLE
Founder, Brass Ring Cocktails"
AMIE WARD
Founder, The Healthtender
Tuesday, March 11th
2 pm - 3:30 pm ET
Sustainability Across the Value Chain: A Strategic Perspective with
VALERIE KRAMIS HOLLANDS
Strategy Design Director, Agenda28
- - - - -
WEEK 6
Monday, March 17th
2 pm - 3:30 pm ET
Partnership Pitfalls with
JULIE REINER
Owner, Mixtress Consulting & Social Hour Cocktails - Creative Director, Clover Club, Leyenda & Miladys
SUSAN FEDROFF
CFO, Project Manager & Owner, Clover Club, Leyenda & Miladys
Tuesday, March 18th
2 pm - 3:30 pm ET
Crafting A Successful and Unforgettable Pitch with
Luis Antonio Espino González
Communications Consultant and Speechwriter
- - - - -
FINAL PRESENTATIONS
Tuesday, March 25th, 2 pm ET
APPLY
APPLICATIONS CLOSED JANUARY 27, 2025.